From the monthly archives: April 2012
The interviewer pulled up the web page for Klout.com—a service that purports to measure users’ online influence on a scale from 1 to 100—and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. “He cut the interview short pretty soon after that,” Fiorella says. Later he learned [...]
While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result.
Social media measurement company Simply Measured looked at 15 brand pages that [...]
After its growth slowed in March, it looks like photo-sharing/collecting site Pinterest is actually losing users in April.Most Pinterest users sign-up to the site using their Facebook accounts, and AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, says the number of Facebook-connected Pinterest users has declined precipitously the [...]
Sagar Kamdar is a Group Product Manager for Google Search. Sagar is responsible for Google’s authorship and social initiatives in search. Prior to joining Google, Sagar was a Director responsible for Analytics products at Oracle. Sagar has a BS degree in EE from Cornell University.
Key Points from Interview with Sagar Kamdar
This interview transcript [...]
We’ve all had Timeline for at least a little over a week now (and over a month for some users who were quick to adopt), and hopefully you’ve gotten the time to adjust the formatting of your brand page to fit the new design as well as play around with the new features; if you [...]
Barriers to entryOnline contests have earned a permanent spot in the social media super bowl, especially in attracting the 90% of lurkers who don’t engage with you but know exactly what your brand is up to. By giving them a compelling incentive to engage with you through prizes, freebies, vacation pacakages and/or unique experiences, contests [...]
