When it comes to capturing the attention of young people, baseball suffers from the same problem that plagues all forms of entertainment — infinite competition.

“You used to go outside and play sports, which put you on that path,” says Terry Lefton, editor-at-large for Sports Business Journal and Sports Business Daily. “Now there are more [...]

Hi, this is a very interesting campaign idea for blending social media and traditional entertainment, plus celebrity influence too. LG is a sponsor and certainly Youtube is a winner that gets great benefit. FYI.

http://media.venturebeat.com/2010/07/06/hollywood-directors-to-produce-life-in-a-day-documentary-with-youtube-users/

TT Yang

Most referrals from social sites uninterested in products and services

While many business-to-business (B2B) companies have gotten turned on to the value of social media marketing and find it helpful for tasks like prospecting and lead generation, inbound social marketing for B2Bs may leave much to be desired.

A study by lead generation solutions provider [...]

Found this case study and thought I’d share. Is a nice look at how Deloitte in Australia is using social media across many business functions including internal comms, HR and recruitment and sales and marketing. Good to see a professional services firm being so bullish about its use of social media. Though it doesn’t [...]