When it comes to capturing the attention of young people, baseball suffers from the same problem that plagues all forms of entertainment — infinite competition.
“You used to go outside and play sports, which put you on that path,” says Terry Lefton, editor-at-large for Sports Business Journal and Sports Business Daily. “Now there are more [...]
B2B marketers are increasingly using social media to connect with their customers, but oftentimes they are not using those tools effectively. One report found that only 32% of B2B companies engage with their customers on a daily basis via social media. Another discovered that 46% of B2B marketers thought social media [...]
A super cool campaign taking place in Moscow at this moment. Easy to set up, with a super results.
Until September, an interesting quest is organized every week in Moscow to get a prize. Starting at Paveletskaya metro station at a giant red energy tariff graffiti billboard every week, scan the first qr code and [...]
Hi, this is a very interesting campaign idea for blending social media and traditional entertainment, plus celebrity influence too. LG is a sponsor and certainly Youtube is a winner that gets great benefit. FYI.
Most referrals from social sites uninterested in products and services
While many business-to-business (B2B) companies have gotten turned on to the value of social media marketing and find it helpful for tasks like prospecting and lead generation, inbound social marketing for B2Bs may leave much to be desired.
A study by lead generation solutions provider [...]
Found this case study and thought I’d share. Is a nice look at how Deloitte in Australia is using social media across many business functions including internal comms, HR and recruitment and sales and marketing. Good to see a professional services firm being so bullish about its use of social media. Though it doesn’t [...]
The 2010 World Cup inspires creativity in social media :)
World Cup Fever is certainly a pandemic with champions spreading enthusiasm and passion around the world. It’s not only circulating from country to country and person to person, World Cup Fever is also propagating through the social graphs of fans [...]