Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had used location-based apps, compared with only 15% who had not. But users [...]

Foursquare is enhancing its feature set for businesses today, with the introduction of a new verification service for merchants. The company says that for a one-time, $10 fee, owners and managers will now be able to instantly verify their business in order to start using Foursquare’s business tools, which include the ability to offer specials, [...]

The Power of foursquare: 7 Innovative Ways to Get Your Customers to….

As you might have read from our article on Mashable earlier today, as part of our involvement in the Social-Loco conference we have done some research to try to understand the difference between what people are saying online compared to the actions of early adopters and the views of the rest of the US population [...]

Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population, according to a study commissioned by digital agency Beyond and exclusively shared with Mashable.Of those opting out of participating in the checkin craze, or any other social location behavior for that matter, 48% cited privacy concerns [...]

Mobile marketing is not just for smartphones

Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all US internet users [...]