News can break at a moment’s notice, and whether you have the exclusive scoop or not, chances are that readers coming to your website to read the story will want to share it with their friends and family. Facebook, Twitter, Tumblr and other social networking services can help give your story a greater platform, especially [...]
While social media’s acceptance by and importance to the consumer has ramped up rather quickly, those who believed it had relevance to digital marketing were thought to be making a mountain out of a molehill. Well, that molehill has turned out to be more like Everest. A social-media strategy has clearly become a marketing must-have. [...]
MySpace attempts to regain its former appeal in a market it once helped create by centering more and more around music and entertainment.
MySpace Chief Executive Mike Jones said that News Corp-owned MySpace is no longer seeking to compete head-on with social networking company Facebook, and is recasting itself as a complimentary service that he [...]
Smaller companies most successful at social acquisition
While many marketers struggle with how to measure social media marketing return on investment, some businesses are finding at least one hard metric where their efforts have paid off—customer acquisition.
According to a February–March 2010 survey from office services firm Regus, smaller companies see the [...]
Greetings from Finland. It seems that social media and mobile phones are an important piece of technology over here:
Cases of ending one’s own life in Finland have been reduced over the past decade…
…Lonnqvist has also cited other factors as contributing to the reduction, notably the resurgent Finnish self-esteem across the continent and also [...]
I love infographics. And so do Georg Kolb, our former colleagues in Germany who posted about this fantastic Infographic collection : http://www.pamorama.net/2010/03/03/35-great-social-media-infographics/
The issue of transparency in social media continues to be an area of focus and concern among marketing professionals, and the Word of Mouth Marketing Association’s (WOMMA) members have been seeking additional guidance on the issue.
Consequently, WOMMA’s leaders recently convened to draft specific recommendations, and has now published its social media marketing disclosure guidelines, [...]